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Customer Street can help recession proof your business

By: Mark Nichols - Business Process Manager for Customer Street
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Apr
17

We have all been reading about the credit crunch and impending recession in the media. The stories of doom and gloom talk of an impending financial meltdown. So, what does it really mean to small businesses and how can Customer Street help?

Those of us that have been around to see the previous financial crisis of recent years know that whilst there is a general belt tightening, job losses for some and real personal tragedy for others the reality is that life goes on and people still need services and products. If your toilet gets blocked and it’s a recession you still need a plumber. If your car breaks down despite the credit crunch you will still need to get it fixed.

At CustomerStreet.com the vast majority of our customers are all micro, small and medium sized businesses. We are used to working with new starts and more more established business to get them exposure on the internet at affordable rates. The exposure we get them ensures that when someone is searching for the service or product they offer in their area we get them found. We get them found on the directories UFindUs, SmileLocal, MoreUK and Customer Street Trades.

In a recession it is recognised that businesses need to develop strategies to get more customers. Stiffer competition means that the best competitive advantage a business can have is to get found ahead of their competition. If the pie is shrinking in terms of what people have to spend then the successful small business needs to land more business to get a bigger share of the shrinking pie.

So how does Customer Street help our customers get a competitive advantage. I have already said that we get them found. We also know that our customers need to create a positive experience for their customers when they do get found. Our basic Customer Street Site gives concise information about the business and what it offers. Our Premium Design sites are designed to have a high visual impact, get found and give more detailed information about the business. The first impressions count. First we get the business found, then we make sure that the searcher can quickly establish if the business does what they need in the area they need it done.

So if you own a small business and are worried about the “credit crunch” an impending recession or financial slow down give our sales teams a ring on 0845 338 0500 to start developing an online strategy to get your business found.

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